Creative Direction | Design Execution | Technical Development

I worked directly with our top-tier partners in leading the creative direction, execution and technical development of content-first, eye-catching cinematic themes leveraging partner IP. (Partners include: Disney+, Paramount+, Warner Bros.)

We transitioned from traditional to more immersive cinematic advertising. By changing our creative strategy, we made a significant impact on ad CTRs, resulting in increased subscription activations. Partners include but not limited to: Disney+, Paramount+, Warner Bros..