Creative direction | Art direction | Technical Development in Collaboration with Engineering | Illustration | Logo Design | QA Documentation & Collaboration

I lead the end-to-end user experience:
– Authored and built a compelling creative strategy
– Pitched to the VP of design and other stakeholders
– DRI for creative direction, including developing the color palette, creating storytelling scenarios and developing animated mockups and guidelines for engineering build-out specifications
– Ensured we met accessibility standards and strategic placement around critical UI elements for all device models
– Designed and illustrated Roku City logo for all branding and advertising

Our goal was to create an impactful animated theme that increased user delight and Roku brand loyalty. It resulted in the very first animated home screen theme that was so successful, it shipped as the default theme on Roku’s top-tier Pro Series TVs to millions of customers worldwide.

Favorite visual moments in the video example:
Riverboat strolling across the screen (4:15 in video)
UFO abducting the clock tower (3:35 in video)

*Did you notice the clock tower tells the real time? Users are constantly finding surprises and delightful moments in our experiences.