Creative strategy | Visual design | Technical development 

Roku seasonal themes have been a huge success in terms of user delight and increased brand awareness.

I came up with the creative strategy in combining a wallpaper & screensaver together to provide a seamless end-to-end themed user experience. The Fall wallpaper was our first animated wallpaper. I was heavily involved in the visual direction (i.e. color palette, what format will work best behind the UI) and technical development with the engineering teams (i.e. thoroughly understanding the technical constraints to create the best visual experience for our users).

I also created the initial guidelines for our designers that described our design and technical requirements for future animated experiences.